Social Media Planning - Thanks!

I want to thank Leigh George for running a terrific show yesterday at the Webinar jointly sponsored by the LMA Capital Chapter together with the MD/DC/DE Chapter of the Association for Accounting Marketing and the Marketing Directors Support Group. My fellow presenters included Kelly Hoey of 85 Broads and Andrea Stimmel from Curtis, Mallet-Prevost, Colt & Mosle LLP, and Leigh, all fine ladies and great thinkers on the social media world.

We were fortunate to have almost 200 people attending and a active Twitter hashtag, #ISMC. For the beneift of everyone, here is the complete thread. The earliest tweet is at the bottom, the last at the top.

nadenlean: RT @moebes123: looking for samples of client surveys - #MPF #LMA #ISMC #AAM -> Survey maven is Rachel Gold http://bit.ly/rachelisgold
sergeysek: RT @Russ23229: Social media works best when it fits the culture of your firm #ISMC
moebes123: looking for samples of client surveys - before, during and after work with a client, survey of past clients. #MPF, #LMA, #ISMC
nadenlean: RT @jkhoey: For all those who listened in on #ISMC program today - follow @bigtentdonna @bigtentgroups
jkhoey: For all those who listened in on #ISMC program today - follow @bigtentdonna @bigtentgroups
jkhoey: If you have questions on online alumni programs/voluntary communities after #ISMC today, you know where to find me!
jkhoey: @Ginger_Lewis I hope everyone had FUN too! #ISMC
MoireMarketing: Thanks to everyone who joined in our great discussion on social media campaigns today and made it such a wonderful event! #ISMC
LeighGeorge: Thanks to everyone who joined in our great discussion on social media campaigns today and made it such a wonderful event!
rebeccawissler: Great presentation 2day. Thank u! RT @jkhoey: So fun to co-present today w @leighgeorge @Russ23229 (Andrea! Where are you out here?) #ISMC
tinamills: RT @wisaleiss: Email signatures shld include links 2 yr profile on LinkedIn, twitter, yr blog - EVERYTHING! 4 Business cards include profile links #ISMC
ShannonMayforth: RT @JessicaLevin: RT @moebes123: Russell - "a little recognition goes a long way in between paychecks. " #ISMC, #LMA
CarenRodriguez: RT @Ginger_Lewis: Thanks for a great presentation on Integrated SM. ALSO @nadenlean for organizing! #ismc Our local group enjoyed it.
Ginger_Lewis: Thanks @leighgeorge @Russ23229 @jkhoey and @andreastimmel for a great presentation on Integrated SM. ALSO @nadenlean for organizing! #ismc
nadenlean: RT @jkhoey: So glad you found the SM program useful!!! @knappmarketing #LMA #ISMC - It was AWESOME!
jkhoey: So glad you found the SM program useful!!! @knappmarketing #LMA #ISMC
jkhoey: So fun to co-present today w @leighgeorge @Russ23229 (Andrea! Where are you out here????) #ISMC
nancymyrland: Diff between direct mktg & #SocialMedia..u have 2 earn the right 2 promote by 1st developing relationships. #ISMC #LMA
knappmarketing: @leighgeorge @jkhoey Excellent job on the SM presentation today. Very professional, informative and a great panel. #LMA #ISMC
passport_health: great idea- keeps you accountable 2fans RT @nadenlean: LinkedIn and Twitter accounts printed on bus. cards? Thoughts? #ISMC #AAM #MDSG #LMA
VHenderson3: RT @KatieTolin: RT @moebes123: social media helps "bring the voice of the firm out" #ISMC
JessicaLevin: @nadenlean I love Google Wave. #ISMC #AAM #MDSG #LMA
moebes123: Thank you to all ISMC participants. And thanks to all those tweeting and retweeting comments. #LMA, #ISMC
ishade: RT @wisaleiss: Email signatures shld include links 2 yr profile on LinkedIn, twitter, yr blog - EVERYTHING! 4 Business cards include profile links #ISMC
TGP4CPAs: RT @wisaleiss: Email signatures shld include links 2 yr profile on LinkedIn, twitter, yr blog - EVERYTHING! 4 Business cards include profile links #ISMC
caroleheiss: Great presentation and conversation today! #ISMC Thanks Much @LeighGeorge @nadenlean #MDSG Everyone
moebes123: Next in social media - russell - hopes to see management tool for all social media. #LMA, #ISMC
ishade: RT @clunk6: Add "visit the firm blog or Twitter account" to your out of office message. #ismc
TGP4CPAs: RT @clunk6: Add "visit the firm blog or Twitter account" to your out of office message. #ismc
michellegolden: Additionally, I”d go so far as to say most PSF sites are ALREADY extremely light. :( #ISMC
edkless: RT @michellegolden: I feel pretty strongly that a blog that doesn’t allow comments isn’t truly a blog. It’s merely a platform. #ISMC
LeighGeorge: Thanks so much! RT @michellegolden: #ISMC really nice job Leigh, Andrea, Russell & Kelly!!
nadenlean: RT @michellegolden: #ISMC really nice job Leigh, Andrea, Russell & Kelly!! - totally agree!!
moebes123: Next in sm? ISMC says direct mktg replaced by social media. Need to learn do/don’t from direct marketing + apply to sm. #ISMC, #LMA
michellegolden: #ISMC really nice job Leigh, Andrea, Russell & Kelly!!
BluffsCPA: RT @michellegolden: I feel pretty strongly that a blog that doesn’t allow comments isn’t truly a blog. It’s merely a platform. #ISMC
michellegolden: @susangorham said it better: Prediction #ISMC: Websites to become very "light" while rich, valuable content is on blogs and other SM sites.
JessicaLevin: RT @spardata: Big ideas from #ISMC webinar: Add LinkedIn prof link 2 yr email sig, include twttr/LI/FBook on biz cards, remove fax number.
nadenlean: RT @clunk6: Add "visit the firm blog or Twitter account" to your out of office message. #ismc
ProfJonathan: I agree w/@nancymyrland, @coreygarver-- Just got my new cards with my Skype & Twitter IDs: http://twitpic.com/106ovi #ISMC #AAM #MDSG #LMA
KatieTolin: RT @susangorham: Prediction from #ISMC: Web sites will become very "light" while rich, valuable content will be on blogs and other SM sites.
KatieTolin: RT @clunk6: Add "visit the firm blog or Twitter account" to your out of office message. #ismc
moebes123: RT @spardata: Big ideas from #ISMC webinar: Add LinkedIn prof link to your email sig, include Twitter/LI/FBook on biz cards, remove fax number.
HeatherLynn11: #ISMC Sometimes it’s hard to connect on LI becuase u don’t have their e-mail address...Can you put your name followed by email to mk easier?
moebes123: RT @susangorham: Prediction from #ISMC: Web sites will become very "light" while rich, valuable content will be on blogs and other SM sites.
wisaleiss: Email signatures shld include links 2 yr profile on LinkedIn, twitter, yr blog - EVERYTHING! 4 Business cards include profile links #ISMC
spardata: Big ideas from #ISMC webinar: Add LinkedIn prof link to your email sig, include Twitter/LI/FBook on biz cards, remove fax number.
michellegolden: At what stage is your website currently? Andrea Stimmel Predicts actual PSF websites get lighter on content as SM grows. #ISMC
nadenlean: RT @michellegolden: Some cheesballs out there have 10K+ followers. Organic, quality growth best. #ISMC - chuckle - cheeseballs....
susangorham: Prediction from #ISMC: Web sites will become very "light" while rich, valuable content will be on blogs and other SM sites.
wisaleiss: RT @nadenlean: Excited about the Integrated Social Media panel discussion today http://bit.ly/IntSoMe #AAM #LMA #MDSG #ISMC - listening now
moebes123: RT @michellegolden: Measuring success: followers alone = misleading metric! Some cheesballs out there have 10K+ followers. Organic, quality growth best. #ISMC
valuecave: RT @nadenlean: Thoughts? 1000 Business Cards Full Color 4/4 only $19.99 http://is.gd/6gPHM #ISMC #AAM #MDSG #LMA
coreygarver: @LeighGeorge any thoughts for/against "practice specifc" SM profiles vs 1"firm-wide" account? thinking abt varying target audiences #ISMC
JeffreyMorganCA: RT @jillhartman: Just added LinkedIn address to my electronic address with emails #ismc #aam be sure to add your twitter address as well!
susangorham: RT @michellegolden: Measuring success: followers alone = misleading metric! Some cheesballs out there have 10K+ followers. Organic, quality growth best. #ISMC
michellegolden: Measuring success: followers alone = misleading metric! Some cheesballs out there have 10K+ followers. Organic, quality growth best. #ISMC
jillhartman: Just added LinkedIn address to my electronic address with emails #ismc #aam
moebes123: RT @Russ23229: RT @michellegolden: YAY law firms dropping fax number from biz cards! #ISMC
Russ23229: RT @michellegolden: YAY law firms dropping fax number from biz cards! #ISMC
lindsayweb: Yes, as long as you’re active! RT @coreygarver: Great question! RT @nadenlean LinkedIn and Twitter accounts printed on biz cards? #ISMC
michellegolden: YAY law firms dropping fax number from biz cards! #ISMC
cascade_alan: RT @moebes123: Russell - "a little recognition goes a long way in between paychecks. " #ISMC, #LMA (via @JessicaLevin)
caroleheiss: Ops @nadenlean agre Printing the LinkedIn account on business card drives more people online and to a company website. #ISMC #AAM #MDSG #LMA
caroleheiss: Printing the LinkedIn account on business card drives more people online and to a company website. #ISMC #AAM #MDSG #LMA
michellegolden: @nadenlean absolutely (re printing Twitter/LI addys on biz cards) - the more you promote, the more you grow #ISMC
nancymyrland: YES! RT @coreygarver: Grt question! RT @ nadenlean LinkedIn &Twitter accounts printed on business cards? Thoughts? #ISMC #AAM #MDSG #LMA
LeighGeorge: At the top of my list I’ll get 2 it nxt RT @nadenlean: LinkedIn & twttr accounts printed on business cards? Thoughts? #ISMC #AAM #MDSG #LMA
clunk6: RT @nadenlean: LinkedIn and Twitter accounts printed on business cards? Thoughts? #ISMC #AAM #MDSG #LMA
nancymyrland: I agree. RT @SeanMcGinnis: RT @michellegolden: ... a blog that dsnt allow comments isn’t truly a blog-merely a platform. #ISMC #LMA
coreygarver: Great question! RT @ nadenlean LinkedIn and Twitter accounts printed on business cards? Thoughts? #ISMC #AAM #MDSG #LMA
nadenlean: LinkedIn and Twitter accounts printed on business cards? Thoughts? #ISMC #AAM #MDSG #LMA
HeatherLynn11: RT @moebes123: Russell - "believe in google analytics to provide measurement of info channels." #ISMC, #LMA
moebes123: Russell - "believe in google analytics to provide measurement of info channels." #ISMC, #LMA
moebes123: measure of success is through # of followers, connections, etc. #ISMC, #LMA
nadenlean: RT @michellegolden: RT @moebes123: Manage updates through separate email account - avoid constant email interruptions at work. #ISMC, #LMA
michellegolden: RT @moebes123: Manage updates through separate email account - avoid constant email interruptions at work. #ISMC, #LMA
michellegolden: #ISMC re law blog: U control comments to show-disclaimer clarifies comments don’t imply atty/client rel. It’s no diff from a seminar Q!
SeanMcGinnis: RT @michellegolden: I feel pretty strongly that a blog that doesn’t allow comments isn’t truly a blog. It’s merely a platform. #ISMC
nadenlean: RT @moebes123: Russell - "a little recognition goes a long way in between paychecks. " #ISMC, #LMA #AAM #MDSG - agreed
caroleheiss: Thanks for all the follows from #ISMC seminar. @michellegolden @jessicalevin @HeatherLynn11 @melaniegreen
JessicaLevin: RT @moebes123: Russell - "a little recognition goes a long way in between paychecks. " #ISMC, #LMA
moebes123: Russell - "a little recognition goes a long way in between paychecks. " #ISMC, #LMA
rebeccawissler: Participating in an Integrated Social Media Campaign webinar through Legal Marketing Association. #ISMC
moebes123: Manage updates through separate email account - avoid constant email interruptions at work. #ISMC, #LMA
JessicaLevin: @michellegolden My nana told me that other day that "Adults use facebook." I might have to monitor her settings. She can be bold. #ISMC
bc04: Thanks @nadenlean: #ISMC How to add custom tabs to facebook page: http://bit.ly/customfbtabs #AAM #MDSG #LMA
rebeccawissler: AGREED. RT @michellegolden: I feel pretty strongly that a blog that doesn’t allow comments isn’t truly a blog. It’s merely a platform. #ISMC
HeatherLynn11: How do you find the time for Social Media? "Treat it like an exercise program" Get dedicated! #ISMC
JessicaLevin: RT @rebeccawissler: gr8 POINT: When SM relationship is taken offline, the person is the same person represented online. So important. #ISMC
michellegolden: @JessicaLevin Agree! Still ask "would I want grandma/client/clergy to see this?" My mom’s pretty bold, so I have to go further! :) #ISMC
CarenRodriguez: Wow, 100 followers reached during the #ISMC #AAM #LMA presentation. Thanks everyone for the follows.
JessicaLevin: RT @michellegolden: I feel pretty strongly that a blog that doesn’t allow comments isn’t truly a blog. It’s merely a platform. #ISMC
spardata: RT @nadenlean: #ISMC How to add custom tabs to facebook page: http://bit.ly/customfbtabs #AAM #MDSG #LMA
caroleheiss: RT @moebes123: Social media is about listening to others and initiating conversation/relationships. Provides another door to firm. #ISMC, #LMA
michellegolden: I feel pretty strongly that a blog that doesn’t allow comments isn’t truly a blog. It’s merely a platform. #ISMC
RT @rebeccawissler: GREAT POINT: When social media relationship is taken offline, the person is the same person represented online. So important. #ISMC
moebes123: Social media is about listening to others and initiating conversation/relationships. Provides another door to firm. #ISMC, #LMA
rebeccawissler: GREAT POINT: When social media relationship is taken offline, the person is the same person represented online. So important. #ISMC
Ginger_Lewis: RT @nadenlean: #ISMC How to add custom tabs to facebook page: http://bit.ly/customfbtabs #AAM #MDSG #LMA
moebes123: RT @JessicaLevin: RT @KatieTolin: RT @nadenlean: #ISMC How to add custom tabs to facebook page: http://bit.ly/customfbtabs #AAM #MDSG #LMA
JessicaLevin: RT @KatieTolin: #ISMC Match social media tools & individual personality. sum ppl don’t wnt comments/connections so isn’t rt tool 4 them.
michellegolden: RT @nadenlean: #ISMC How to add custom tabs to facebook page: http://bit.ly/customfbtabs #AAM #MDSG #LMA
HeatherLynn11: RT @nadenlean: #ISMC How to add custom tabs to facebook page: http://bit.ly/customfbtabs #AAM #MDSG #LMA
moebes123: social media (twitter) can ease someone into networking if they are not as comfortable with face-to-face networking. #ISMC, #LMA
JessicaLevin: RT @KatieTolin: RT @nadenlean: #ISMC How to add custom tabs to facebook page: http://bit.ly/customfbtabs #AAM #MDSG #LMA
KatieTolin: RT @nadenlean: #ISMC How to add custom tabs to facebook page: http://bit.ly/customfbtabs #AAM #MDSG #LMA
KatieTolin: #ISMC Match social media tools and individual personality. Some people don’t want comments/connections so isn’t right tool for them.
nadenlean: #ISMC How to add custom tabs to facebook page: http://bit.ly/customfbtabs #AAM #MDSG #LMA
JessicaLevin: @michellegolden Yes. Sometimes it is hard to keep it PG, but we are people and that is why we connect and do biz. #ISMC
JessicaLevin: @moebes123 Never post anything on the internet that U wouldnt want your mom, boss or client to see. #ISMC #LMA #AAM
moebes123: attitude -anything you post - stays on youtube! NEVER post anything that wouldn’t want public. Anything I do represents firm. #ISMC, #LMA
JessicaLevin: @michellegolden Would you agree that sharing "PG" personal info strengthens Biz bonds on FB? #ISMC
rebeccawissler: @SandsAnderson #ISMC Does Curtis’s Oman blog allow comments? I don’t see them (speaking of conversations initiated by social media).
michellegolden: I bet that’s low! RT @KatieTolin #ISMC, Curtis Oman gets 10% Web traffic from blog & other social media. Wow
JessicaLevin: RT @KatieTolin: #ISMC, Curtis Oman gets 10% of Web traffic coming from blog and other social media. Wow
clunk6: RT @michellegolden: Not usually advantageous to hit FB, LI and Twitter w/every post! fans on all 3 will be annoyed & view U as lazy #ISMC
KatieTolin: #ISMC, Curtis Oman gets 10% of Web traffic coming from blog and other social media. Wow
JessicaLevin: @michellegolden Amen to that. be selective about where and when you post. #ISMC
michellegolden: @moebes123 not ez 2 separate biz & pers, but FB has GR8 privacy controls & that’s the forum most at risk of uncomfortable overlap #ISMC
JessicaLevin: RT @michellegolden: its not usually advantageous 2 hit FB, LI & twttr w/every post! fans on all 3 will B annoyed & view U as lazy #ISMC
moebes123: RT @SandsAnderson: Curstis’s Oman blog http://curtisoman.blogspot.com is a terrific example of niche conversations getting the most attention #ISMC
SandsAnderson: Curstis’s Oman blog http://curtisoman.blogspot.com is a terrific example of niche conversations getting the most attention #ISMC
JessicaLevin: @moebes123 I cannot make a distinction bt personal and professional. It can be done, but not as effective. #LMA #ISMC
michellegolden: @Frizzera_Ink It is not usually advantageous to hit FB, LI and Twitter w/every post! fans on all 3 will be annoyed & view U as lazy #ISMC
charleenmcmanus: #ISMC Paper is a thing of the past. *here here*
moebes123: With social media - can you really make a distinction between personal/professional life? #LMA, #ISMC
CarenRodriguez: #ISMC Hootsuite for me. But we have a tweedeck user on board, too.
michellegolden: RT @JessicaLevin: Russell seems to understand that social media is NOT about technology, but about communication. #ISMC
JessicaLevin: Tweetdeck and Hootsuite can both be used and have different capabilities. #ISMC
spardata: Take note: your LinkedIn profile is only effective when it’s complete. Yes, that means summary, photo, etc. #ISMC
moebes123: RT @JessicaLevin: Russell seems to undersatnd that social media is NOT about technology, but about communication. #ISMC
nadenlean: RT @moebes123: Tweetdeck! #LMA, #ISMC - Ditto - #AAM #MDSG
JessicaLevin: Russell seems to understand that social media is NOT about technology, but about communication. #ISMC
JessicaLevin: Russell seems to undersatnd that social media is NOT about technology, but about communication. #ISMC
JessicaLevin: @amykoehler These (especially FB) really is a business tool. There is still fun involved, but it is RELATIONSHIPS either way. #ISMC
HeatherLynn11: RT @spardata: RT @JessicaLevin: Social media is not just for "kids". The fastest growing demo on FB is 35-54 Year Old Users/ #ISMC
Frizzera_Ink: #ISMC so how do I link Fbk Twt and Linkedin so one post shows up on all 3? http://myloc.me/3hLwE
moebes123: Tweetdeck! #LMA, #ISMC
moebes123: don’t just create LinkedIn site - create full profile. Make it easy for people to find & choose you. #ISMC, #LMA
JessicaLevin: @nadenlean Awesome. Thanks. #ISMC
JessicaLevin: RT @moebes123: establish firm rules and policies then let people use, learn and adapt. #LMA, #ISMC
nadenlean: RT @Frizzera_Ink: #ISMC Learning new strategies about social media from real pros http://bit.ly/b4DuV2 - good to see you John.
nadenlean: RT @JessicaLevin: @nadenlean Can you share the customized tabs with the group so we all don’t have to email for it? #ISMC - sure thing.
moebes123: establish firm rules and policies then let people use, learn and adapt. #LMA, #ISMC
spardata: RT @JessicaLevin: Social media is not just for "kids". The fastest growing demo on FB is 35-54 Year Old Users/ #ISMC
JessicaLevin: @nadenlean Can you share the customized tabs with the group so we all don’t have to email for it? #ISMC
JessicaLevin: @phototakeouter It’s a webinar for Accouting and law marketers on social media #ISMC
amykoehler: phew! I’m in the right category for a change! rt @JessicaLevin ...The fastest growing demo on FB is 35-54 Year Old Users/ #ISMC
Frizzera_Ink: #ISMC Learning new strategies about social media from real pros http://myloc.me/3hL5k
moebes123: customize tabs on back-end; when you create #ISMC, #LMA
charleenmcmanus: #ISMC ?? How much time are y’all spending on the firm’s social media - is it a full time job yet?
rebeccawissler: Looks fantastic. RT @clunk6: Love it! RT @nadenlean: Whoa! How did you customize the tabs on the Facebook page? #ISMC
phototakeouter: @JessicaLevin what is #ISMC?
moebes123: RT @JessicaLevin: Social media is not just for "kids" (I prefer young/new professionals). The fastest growing demo on FB is 35-54 Year Old Users/ #ISMC
JessicaLevin: Social media is not just for "kids" (I prefer young/new professionals). The fastest growing demo on FB is 35-54 Year Old Users/ #ISMC
moebes123: blogs, pr, updates on links fed through webpage #ISMC, #LMA
JessicaLevin: Social media is not just for "kids" (I perfer young/new professionals). The fastest growing demo on FB is 35-54 Year Old Users/ #ISMC
clunk6: Love it! RT @nadenlean: Whoa! How did you customize the tabs on the Facebook page? #ISMC
rebeccawissler: @Russ23229 Nice talk, Russell! I’m working on firm buy-in and your feedback is very useful. #ISMC
nadenlean: Whoa! How did you customize the tabs on the Facebook page? #ISMC
HeatherLynn11: Finally off phone with customer service...listening in on #ISMC conference-video conference is full!
starzskymoon: @Ginger_Lewis I used to work for SEK&Co in Htown office. Now I work for CHP and am finishing up an audit for Jack. #ISMC
MichaelPizzo: #ISMC Anyone observed quantifiable results using Twitter lists? Increase in referrals, site traffic other metrics? Worth the time or not.
moebes123: RT @Russ23229: Social media works best when it fits the culture of youirm #ISMC
SandsAnderson: RT @JessicaLevin: Having a user-driven social culture makes sense for social media. (that’s why we call it SOCIAL) #ISMC
moebes123: include links in email signature. #ISMC, #LMA
Russ23229: Social media works best when it fits the culture of your firm #ISMC
JessicaLevin: Having a user-drivern social culture makes sense for social media. (that’s why we call it SOCIAL) #ISMC
moebes123: what is most valuable to client to drive them to connect? Survey and live by the results. #ISMC, #LMA
nadenlean: RT @clunk6: Why is my screen frozen?!! #ISMC - there are some tech difficulties. I’ll try and get a slidedeck later.
HeatherLynn11: RT @moebes123: social media helps "bring the voice of the firm out" #ISMC
susangorham: Take the time to observe & understand how your audiences are connecting with each other through social media #ISMC
Ginger_Lewis: RT @JessicaLevin: @charleenmcmanus Tweetdeck is so much better than Twitter site. #ISMC - I agree especially with multiple accounts
clunk6: RT @moebes123: social media helps "bring the voice of the firm out" #ISMC #AAM
KatieTolin: RT @moebes123: social media helps "bring the voice of the firm out" #ISMC
Ginger_Lewis: RT @rebeccawissler: #ISMC Russell does a monthly internal newsletter...what about the rest of you? SEK&Co does 6x/year 1 day ago from TweetDeck
nadenlean: RT @rebeccawissler: #ISMC Russell does a monthly internal newsletter...what about the rest of you? -> 1/4ly electronic from Hertzbach
starzskymoon: @rebeccawissler we do a monthly internal newsletter as well #ISMC
JessicaLevin: @charleenmcmanus I find people get discouraged with Twitter.com and really embrace it when they use Tweetdeck. #ISMC
MichaelPizzo: I agree with @starzskymoon Word Press is the way to go. WP MU is ever evolving and makes blogging scaleable. @charleenmcmanus #ISMC
moebes123: social media helps "bring the voice of the firm out" #ISMC
rebeccawissler: #ISMC Russell does a monthly internal newsletter...what about the rest of you? I’m very interested in frequency.
JessicaLevin: @charleenmcmanus Anecdotal tracking is huge. However, tools like Hootsuite can help with solid tracking of hits, etc. #ISMC
moebes123: blogs feed info and connect back to firm webpage, twitter, Linked In, cross post with others #ISMC
starzskymoon: @charleenmcmanus WP is a great blogging platform, and as @JessicaLevin proclaimed, their mobile app is great #ISMC
charleenmcmanus: #ISMC - more questions! What kind of tracking is Russell using to track and measure trending and success?
rebeccawissler: RT @moebes123: not marketing nagging attorney to do; becomes peer 2 peer #ISMC
JessicaLevin: @charleenmcmanus Tweetdeck is so much better than Twitter site. #ISMC
CarenRodriguez: @leighgeorge #ISMC our group is interested in your comment that you received a RFP from Twitter. Can you tell us about that ex. in the Q&A?
charleenmcmanus: #ISMC Is Russell encouraging attorneys to use TweetDeck , other tool or just the straight up twitter site?
moebes123: not marketing nagging attorney to do; becomes peer 2 peer #ISMC
TBlinkedin: RT @KatieTolin: #ISMC webinar...Linkedin and Facebook are more popular social media tools for attendees, followed by Twitter and YouTube
JessicaLevin: RT @rebeccawissler: Well said by @RusselLawson: social media helps "bring the voice of the firm out." #ISMC
JessicaLevin: @charleenmcmanus I am a fan of Wordpress, easy to use once it is designed. Now has mobile app. #ISMC
GreatJakes: RT @rebeccawissler: Well said by @RusselLawson: social media helps "bring the voice of the firm out." #ISMC
charleenmcmanus: #ISMC Which blog tool is SAMM using? He keeps referring to it as easy. Lexblog , Blogger, WordPress ..... ?
rebeccawissler: Well said by @RusselLawson: social media helps "bring the voice of the firm out." #ISMC
JessicaLevin: Amazing to hear an attorney talking about how easy twitter is to use! Yay!!!! #ISMC
ishade: Sample policy for CPA firms here: http://beta.ishade.com/member/signup/ RT @nadenlean: Social media 101 - develop a firmwide policy. #ISMC
TGP4CPAs: Sample policy for CPA firms here: http://beta.ishade.com/member/signup/ RT @nadenlean: Social media 101 - develop a firmwide policy. #ISMC
rebeccawissler: Do you feel we need to hire outside #socialmedia consultants for these campaigns? #ISMC
nadenlean: Social media 101 - develop a firmwide policy. #ISMC
bc04: Listening to the Integrated Social Media panel discussion right now! http://bit.ly/IntSoMe #MDSG #ISMC

Legal Blog Watch Loses Ambrogi

Bob Ambrogi, one of the most insightful and inquisitive minds in the legal blogsphere, is bidding adieu to his spot on Legal Blog Watch. This has been for four years one of my most important daily reads and when Bob and Carolyn Elefant were authoring the daily posts, there was no brighter, more intellectually stimulating or entertaining set of observations.

They both have now exited, and I suspect it is actually due, as Bob has said today, to it becoming a more daunting task to keep up with the expanding universe since the big blog bang of 2007. This blogger will miss them both. Hasta la vista, baby.

Social Seminar Tomorrow

Hope you all will participate by listening, asking questions, Tweeting and commenting when Leigh George of Moire Marketing leads the online social networking panel Webinar for the Capital Chapter of the Legal Marketing Association.

The webinar is Thursday January 28, 11:30am-2pm. To register, please email Kelly Ernest at kernest@tydingslaw.com. MX2CZTXK6YPR

Should be fun!

Feeling Social?

I'm delighted that Leigh George of Moire Marketing asked me to help out with a panel on Social Media in connection with the Capital Chapter of the Legal Marketing Association. Turns out that this will be a free Webinar, which helps everyone. Here are a few details:

Leigh will moderate the panel on successful integrated social media campaigns at law firms. The event is jointly sponsored by the LMA Capital Chapter together with the MD/DC/DE Chapter of the Association for Accounting Marketing and the Marketing Directors Support Group. Presenters include Kelly Hoey, Andrea Stimmel from Curtis, Mallet-Prevost, Colt & Mosle LLP and me.

The panel will look at the firms’ fan pages, linked in profiles, blogs, Twitter feeds, etc. in real time so attendees will be able too see what these users are doing in social media and how they are doing it. The program is described in detail here.

Follow the hastag #ISMC on Twitter to get updates and chat with others who will be participating.

The webinar is Thursday January 28, 11:30am-2pm. To register, please email Kelly Ernest at kernest@tydingslaw.com.

In the DC metro area, a law firm, two accounting firms, a university and a think tank are hosting viewing/listening parties., and members of AAM have already been encouraged to set up their own events too. Gather with your peers to participate in the discussion. It’s a great opportunity to network and contribute to the dialogue. Tweet about your gathering, post it on your Facebook firm fan page, put it up on LinkedIn as an event, etc...

If you're heading to Denver for the Legal Marketing Association's annual conference (see icon to the right), awesome Jayne Navarre and stellar Heather Milligan have allowed me to join them on the dais for "Playing in the Online Sandbox." Hope to see you there.