Hello, LMA Midwest!

Sometimes you just have to thank your lucky stars. How else to explain occupying the same forum as Ross Fishman, Ann Lee Gibson, Tim Corcoran, Barbara Miller and Bill Flannery? I am not worthy!

Friday, September 9 we each play a part in the Legal Marketing Association Midwest Chapter Conference being held in Chicago at the University Club. My topic is Social Media (big surprise there!), but I'll be talking about how to calculate the benefit of participation, using some of the "big five" as examples.

For folks in the audience, I have put some resources in my public Dropbox, a service I have used for over a year and which I recommend to anyone who has to keep up with files from several computers or mobile devices. If you came to the Conference, I hope you will let me know in the comments below if you got what you wanted, or anything, from my time at the front of the room. I'd appreciate your help in improving the information.

Even if you didn't attend, here are some recent resources I find really helpful, you can collect the articles and reports at the links below.

• Considerations for Your Social Media Playbook
• 10 Mistakes Businesses Make In Social Media
• ROI of Social Media (Forrester Research)
• Social Media: It's All About Results...And How To Measure Them
• Social Media Planning Guide
• Social Media Marketing Report 2011

And check back with my blog to let me know how you're doing on measuring social media.